Do you know where your breakfast cereal comes from? How about your brand-new jumper? Or the metals in your iPhone charger?
Ethical shopping is on the rise. Consumers increasingly want their money to make a positive impact – and are quick to shun businesses that fall short.
Eight in 10 shoppers are more likely to support brands that “reflect their beliefs”, a survey commissioned by Big Issue has revealed.
Some 70% of the poll’s 2,000
