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TARGET LAUNCHES NEW PAID MEMBERSHIP PROGRAM IN A BID TO DRIVE SALES AT A TIME OF CAUTIOUS SPENDING

Target, looking for ways to reverse a sales malaise, is getting into Amazon territory: the paid membership game.

The Minneapolis discounter said this week the new paid program, called Target Circle 360, will offer unlimited free same-day delivery in as little as an hour for orders over $35 and free two-day shipping. It will launch with a special offer for new members for $49 per year from April 7 through May 18. After that, it will cost $99 per year. But Target Circle credit card holders can sign up for the lower price anytime.

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