Having been in this business for nearly three decades now, one of the things that amuses and frustrates me in equal measure is the dysfunctional relationship motorsport has with technology. This is put into even sharper relief given how racing promotes itself to the outside world as a technology-based sport.
And nowhere is this more acute than with motor racing’s relationship with data acquisition, which I liken to the classic Jekyll and Hyde paradigm, but on acid.
As we’ll explore in this article, good data acquisition should be motorsport’s best friend.
Make no mistake, the two most significant technical innovations of motor racing in the later part of the 20th century have been aerodynamic downforce and data acquisition. Both have transformed the sport.
The former needs no introduction, but the latter has been just as key. It
