Although Carmen Borgonovo and Joana de Noronha had both worked in the fashion industry for 20 years, and also shared mutual friends, they didn’t actually meet until some time later when they attended a dinner party. And this long overdue meeting marked the beginning of something exciting.
“It’s incredible,” Carmen tells us when we meet. “And the funny thing is, I’d heard so much about Joana, we’d known about each other for years. But, if we hadn’t met we wouldn’t be here right now… it was serendipitous.”
At this first encounter, the pair discussed their different skills and experiences. Carmen has a rich background in editorial, having worked as a stylist and editor for various publications including W magazine, US Vogue and Harper’s Bazaar.
Joana’s positions have included a sales role at Diane von Furstenberg and head of wholesale at Heidi Klein; and in 2013 she launched Barefoot
