Benjamin Barron and Bror August Vestbø wince at the idea that All-In — an independent magazine and fashion brand operating from within the white heat of Paris's in-crowd — might be considered a litmus test for who and what are perceived to be cool. “Yeah,” Vestbø says. “‘Cool’ is not a word we tend to use.” The designer is sitting cross-legged in the elaborately corniced apartment he shares with Barron in the fifth arrondissement, surrounded by cardboard boxes containing the found objects that will eventually be incorporated into All-In's next collection. “It's just a bit …” They both pause and turn to face each other, curling their lips as if at an unpleasant
