What is your background?
I have been with The Leading Hotels of the World (LHW) for just over ten years. I joined as the chief marketing officer and was elevated to CEO in 2019. Before that, I spent 16 years at American Express where I got a great education in marketing, customer centricity and the power of data and analytics, with seven years in the leisure travel division, managing various programmes including Platinum and Centurion card members.
How do you select properties for LHW?
We have three