The popularity of American pick-ups in Australia exploded in 2017 when American Specialised Vehicles brought in the Ram range. We fell in love with the over-sized, brute power of the Yank tank and dirtbike enthusiasts seemed among the most interested. At every race meet and trailride I attended, there were more and more American pick-ups rearing their large heads.
The Ram 1500 initially entered the market as an affordable alternative to a 79 Series Toyota Land Cruiser dual cab ute but the price of the Ram 1500 quickly climbed and now you’ll need almost $50,000 more than the coin required to get a Cruiser. Chevrolet also entered the market with their Silverado but they were also asking a lot more than Toyota. Sure, you get a lot more vehicle when it comes to features but the price was starting to get away from regular Aussie dirtbike riders.
Every Ford F-150 that is brought into Australia is taken to a RMA Automotive factory on
