The German language is rich in terms that are challenging for non-native speakers and many native Germans to grasp, such as the "Arbeiterunfallversicherungsgesetz" (Worker Accident Insurance Act), the "Donaudampfschifffahrtsgesellschaft" (Danube Steamboat Shipping Company), or even the "Offizielle Verkaufsstelle für Sammlermünzen" (Official Sales Office for Collector Coins). Established in 1967, the distribution of German commemorative coins was initially - beware, more linguistic flourishes are about to follow – organized under the "Bundesschuldenverwaltung" (Federal Debt Administration), then under the "Bundeswertpapierverwaltung" (Federal Securities Administration), and now affiliated with the "Bundesverwaltungsamt" (Federal Administrative Office). For a long time, the name reflected its purpose: the state coin trade focused on sovereign tasks, devoid of marketing campaigns, innovations, or special promotions. When participating in coin shows, the booth of the German Sales Office for Collector Coins looked more like you could apply for a new passport instead of buying rare commemorative coins. It took a whopping 34 years to respond to the demand for German gold commemorative coins.
The renaming of the "VfS," as the Sales Office for Collector Coins was succinctly abbreviated in the numismatic community, marked the beginning of a new era on Feb. 1, 2020. Münze Deutschland (Mint of Germany) was born, and the five German minting facilities presented themselves for the first time under one umbrella and with a unified brand at the World Money Fair in Berlin. Simultaneously, prominent actors and sports officials advertised German commemorative coins on billboards and in TV commercials. The introduction of the
