First launched in Japan in 1984, this year marks the 40th anniversary of the legendary Land Cruiser 70. It is crazy to think that over 10 000 000 of these vehicles have been sold worldwide since then. That’s an astounding 250 000 per year!
From its humble beginnings in 1951 as a mobility vehicle for Japan’s National Police Reserve, and then through over 70 years of continuous production, 14 model lines and thousands of variations, the Land Cruiser is the longest produced vehicle in Toyota’s history. During that time, it gained cult status within the four-wheel drive sector, consistently setting the benchmark for durability, ruggedness, reliability and flexibility. It is the