There has been a remarkable step-up in the number of launches in the premium and luxury categories after the Covid-19 pandemic and the frequency of luxury car launches is only going to intensify in 2024. Of the eight vehicles that we have picked out to watch out for in the coming year, that six of them are electric vehicles is a testament to our times and the obvious shift of the focus of the high-end market towards sustainability. Five of the eight are SUVs and another one is a UV that again is in keeping with the trends of the past few years.
Of the ICE cars, the most awaited one right at the top is the SUVish vehicle from Ferrari, the Purosangue that will be priced in the super luxury car territory while the one that is gaining a lot of traction is the luxury MPV from Lexus—the LM. But the one company that has really upped the game in the luxury segment is Mercedes-Benz. Not only has it lined up a number of exquisite cars for the Indian market, it also got the concept that signifies the epitome of luxury, the
