SFX

DESIGNING DOCTOR WHO

Erica McEwan, Creative Director and Graphics Art Director: One of our founders, Joel Collins, is also an exec on Doctor Who. We have a good relationship with Bad Wolf after previous productions like His Dark Materials and they came to us to find a way to keep the magic of Doctor Who and bring it into a new chapter, with the visual storytelling that we do so well. They wanted to take it to a new level.

Another reason the producers were interested in getting us onboard was our traditional relationship between the art department and VFX. We have a digital art department, which is quite a unique thing in terms of design companies.

Dan May, co-founder and VFX Supervisor: Just because of the nature of the show it spans lots of worlds. It’s kind of fun sci-fi without taking itself too seriously, and having done His Dark Materials, which takes itself very seriously, I was quite up for something a little more playful and fun!

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