Karin Ridgers is the Founder of Essex-based MAD Promotions (www.mad-promotions.com and @madpromotionspr) and is the go-to PR expert for vegan brands. She has worked with countless vegan brands, sector experts, charities and more than the odd celebrity, during the 19 years since launching her business. We therefore weren’t surprised to hear that she was involved during the start of the Veganuary concept. Veganuary has grown from a small gem of an idea, to the ever-increasing, worldwide movement that it is today. Veganuary is celebrating its 10th anniversary in 2024 and is prepared for another busy January helping people turn to a vegan and plant-based lifestyle.
Karin recalls, “It was one of those phone calls you
