California dreaming
This year’s NAMM show brought an intriguing array of product launches to the table…
NAMM 2024 had a lot riding on it, being the first fully-fledged January show since the pre-pandemic era. The industry collectively pondered whether the NAMM show would still remain the draw it’s always been for music tech manufacturers, or whether the rise in online and influencer-aligned marketing strategies might dilute the need for many to attend.
While we’re writing this, the show is currently underway in its typical spot in Anaheim, California, and all indications are that it has proven itself to still be a vital networking and exhibiting hub. But what you really want to know is, what did the show tell us about what’s to come in 2024,
