I t’s to celebrate the history of that city’s long association with its one-time local bus operator R Chisnell & Sons, better known as King Alfred Motor Services, who were one of only a few privately owned bus companies to run a municipal bus service.
History
The Chisnell family’s involvement in bus services goes back to 1915 when, using a variety of small motor vehicles, he transported troops to and from various military training camps in the area. On Whit Monday in 1915, using an ex-RAF war subsidy Leyland, he ran his first charabanc excursion to Bournemouth.
The firm became a registered company in 1939 and, despite competition from other operators in the area, maintained a staunch degree of independence, personified by the emblem of King Alfred the Great who used
