For a young Luuc Muis growing up in The Netherlands, the art of motorcycle design seemed predestined from birth, arguably programmed into his very DNA. The son of a professional graphic designer, his dad trained Luuc in the aesthetic arts on two fronts: digitally training skills in Adobe software like Photoshop and Illustrator, while also ensuring his son earned grease under his fingernails working on a vintage Volvo in the garage. Wrenching bolts and saturating pixels, a twinpronged approach.
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