It is not hard to understand the appeal of a dupe, aka a looks-just-like-the-OG knockoff of, say, a designer bag. Honestly, it has always been easy math: What others perceive as a ₹5,00,000 purse, you know is a ₹2,000 replica. These days, though, that is where the simplicity ends. Dupes are now a coveted category of their own, changing the way people shop and brands design. “But why?” you ask. We will tell you..
Rise of the planet of dupes
Feb 01, 2024
3 minutes
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