Shaun Mah, General Manager, Fujifilm Australia
ujifilm has been very deliberately pursuing the strategy of having two mirrorless camera systems, each designed to fulfil specific requirements – portability with the‘APS-C’ cropped sensor X mount system and absolute image quality with the medium format GFX series cameras. That’s not so say that there hasn’t been a bit of‘crossover’recently with the 40 megapixels X mount cameras and the more compact – comparatively speaking – GFX bodies, but Fujifilm still believes that the decision not to play in the full frame space is the right one. Certainly, healthy recent growth in the sales of X mount cameras and lenses – no doubt driven to some extent by the 40 MP X-H2 and X-T5 – and the potential for more growth in the
