There is no shortage of good things in the world today. Thanks to the advancement of technology and manufacturing, good is everywhere. Good is the new average. Good is the new standard. Good is the price of admission.
There’s nothing inherently bad about good. It’s only that it is so plentiful and, as a consequence, unremarkable.
From this day forward, we declare good to be our enemy. If good is the enemy of great, then we will work tirelessly to
