Hey Craig. First up, what’s your background in design? How did all that start out for you?
Product design is quite a unique area of expertise. It started for me at quite a young age. Not necessarily designing products with any specific purpose, but my childhood had always followed a very creative and explorative pathway. Growing up in a workshop surrounded by everyone building stuff, I was always interested in creating and fixing things. The openness to challenges and creative grounding catapulted me into design, where I completed my professional training in Industrial Design. My focus in design has been centered around technical product design; whether this is a complicated mechanical part in a spreader bar or a beautifully blended hydrofoil wing – the underlying design must be well tested and iterated through research and incremental development.
When did you join the team at AK, and how did that come about?
I joined the AK team at the start of 2020. I
