I TRY NOT TO READ bike reviews. Life is too short to subject myself to the feckless word-salad so many offer these days.
I am not alone in this. The industry is also pretty much over the tosh being served up by the mum-and-dad concerns, the family-based nepo-baby platforms, and the old-school still-doing-it-because-can’t-do-anything else.
The over-arching feel is that so few try, or are even able to create copy that engages the reader with any passion or credibility.
They just churn out dreck – and deep-down inside I’m sure they know it’s dreck, and the editors know it’s dreck, and most don’t care, because content is always in demand. Any damn content.
That is the way of the world we live in.
But it was not always like that, was it?
Like many of you, I got into bikes when I was very young because the stuff I was reading in bike magazines inspired me, excited me, and captivated
