JULIA SAUSHINA AND ARGOMENTI TESSILI THE DIGITAL TRANSITION IN THE FASHION LIFECYCLE
The international contexts that characterize today’s fashion industry demand increasingly innovative solutions to support designers worldwide in creating collections. These solutions aim to eliminate logistical and financial barriers, allowing designers to focus on their talent and the realization of their unique vision. The new frontiers of communication should serve brands worldwide, optimizing creative and production processes and sparing designers, a leader in the industry for over 30 years, announces its partnership with a highly experienced fashion designer with over a decade of collaborations with international brands and labels, to manage its new Global Style Service. Styling, material trend research and a 360° control over emerging collections are the cornerstones of Julia’s work. Support in selecting and sourcing the most suitable materials, creating exclusive prints and choosing the best Made in Italy manufacturing facilities, as well as dyeing and finishing services, make the an essential partner to ensure minimal time loss in managing the lifecycle of collections. The aim is to provide a unique vision also thanks to Julia’s constant and punctual presence at major international trade fairs such as Milano Unica, Première Vision, Mare di Moda and others. This itinerant approach has always allowed Julia to anticipate seasonal trends and exclusively identify proposals that align with brand styles. Therefore, entrusting one’s collection to Julia’s professional support means being guided, step by step, in the creative journey, while retaining the certainty of always reaching one’s destination ().
