he Winter 2024 features “Hats Off!” a portfolio history of the cowboy hat, by editor Dave Lauterborn. For a, by Lon Megargee, which graces the crown liner of the classic Stetson. Born in Pennsylvania in 1883, Megargee lost his father at age 13 and was raised by an uncle on an Arizona ranch. By the early 20th century he’d become an established painter of Southwestern landscapes, cowboys and Indians. He rendered in 1912. In 1923, after ran Megargee’s work on its cover, Stetson purchased the painting and its rights. It became the company’s familiar logo, appearing in ads and on hatboxes and crown liners. And now Megargee’s is the centerpiece of a new textured virgin wool/cotton blanket produced by Pendelton in collaboration with Stetson. Available on , it retails for $350. Just in time for brisk spring mornings!
