WAY BACK IN 2021, Specialized released a rule breaking, UCI illegal (but still UCI approved!), revolutionary instrument of meme rebellion to be known as the Aethos (‘Ay Thoss’, not ‘E Thoss’ which is the way anyone other than an American would correctly pronounce it).
Apparently, the target audience would be a climbing obsessive, non-racing, ‘just for the pleasure of it’ cyclist intent on weeding out everything other than the pure essence of cycling for their n+1. In other words, a cyclist who is steadfast in ignoring the machinations of the bicycle industry marketing machine and the lemming inclinations of ‘fashion’.
It seems the target Aethos rider is a rider seeking the ‘pure cycling experience’, whatever that means.
I kind of got the impression that the target Aethos rider would be a
