World’s oldest unchanged brand finally removes dead lion from logo
by Josie Clarke
Feb 21, 2024
2 minutes
Lyle’s Golden Syrup has replaced its logo of a dead lion being swarmed by bees with an apparently happier animal and a single bee in its first rebrand since 1883.
The product’s green tin and golden lion packaging was first launched in for the world’s oldest unchanged brand packaging, having remained essentially identical since 1883.
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