Ever since Nike stopped making golf clubs in 2016, I’ve always wondered whether its heart has really remained in golf. The move last month to end one of sport’s most iconic athlete-brand partnerships with Tiger Woods feels like the beginning of a conscious uncoupling between Nike and golf. But why would it want to leave a sport that is enjoying a major
NIKE’S CONSCIOUS UNCOUPLING FROM THE GAME OF GOLF
Feb 15, 2024
2 minutes
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