AT THE START of a slickly produced 19-minute YouTube video titled “How T.Rex Arms Got Started,” Lucas Botkin, the company’s 30-year-old founder, runs through an obstacle course. A guitar-heavy soundtrack plays as Botkin, decked out in tactical gear and filtered through overwrought video effects, picks off targets with a variety of handguns and rifles. We briefly see the course from his eyes, first-person-shooter style.
When the drums bang to a halt, the video cuts to an interview where Botkin explains his company’s mission. “We try to produce thought-provoking content and educational content that inspires people to understand their obligations to God and country and their responsibilities,” he says, over more shooting footage. “Then we equip them with the equipment necessary so they can fulfill those obligations and those responsibilities with maximum effectiveness.”
T.Rex Arms, a Tennessee-based, family-run,