Red Bull is a marketing colossus, and its junior Formula 1 team is embracing a new era under a new identity. But you weren’t to know that from last Friday’s launch of the daftly named VCARB 01. The unveiling was held on the Las Vegas Boulevard and featured American rap sensation Kendrick Lamar. It should’ve been spectacular. Instead, it passed with little fanfare.
Partly, that’s because the covers came off around 0630GMT. Although F1 doesn’t revolve around the UK and the series is targeting growth in the USA, the major audience remains