Social media helping young people read ‘proper’ books, says Waterstones chief
by Sam Hall
Feb 13, 2024
2 minutes
Waterstones managing director James Daunt said social media is reinforcing the reading of “proper” paper books among young people.
Mr Daunt, who is also chief executive of Barnes & Noble, said social media trends such as ‘BookTok’ on TikTok had been “hugely positive”, as he was made a CBE for his services to publishing by the Princess Royal.
At an investiture ceremony on Tuesday at
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