Ode to The Body Shop: Can the cosmetics icon that gave us White Musk survive its latest crisis?
I still remember the first time I caught a whiff of White Musk on the breeze in the school playground. So floral; so clean; so… musky. It was different to the other body sprays we’d doused ourselves in as tweens – the sickly-sweet clouds of Charlie Red and Impulse. This complex aroma promised sophistication, grown-up parties with boys, and first kisses. It spoke directly to my nasal passages, promising that we weren’t in Kansas anymore, Toto: things were about to get technicolour.
What would the Nineties’s signature scent? As the olfactory backdrop to every noteworthy scene of our shared adolescence, it’s hard to imagine a childhood without it – so interwoven are my teenage memories with that unmistakable fragrance.
