Tommy Hilfiger at New York Fashion Week: 'Streetwear is over – posh is back'
by Joe Bromley
Feb 12, 2024
4 minutes
Fashion is a fickle beast, and no one knows that better than Tommy Hilfiger. For this reason, perched on a navy sofa on the ninth floor of his flashy 285 Madison Avenue, New York office, the man who built a billion dollar company in part by bringing streetwear to the masses is happily ringing its death knell. “We’ve evolved out of streetwear,” says the 72-year-old designer, of the baggy jeans and splashed logo tees he borrowed from the skating, surfing, hip-hop devotees and has been a staple of his brand since the Nineties.
Ironically, today he is kitted out in a full, white, branded tracksuit
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