Sam McKnight on how to get the three biggest hair trends of 2024
doesn’t follow trends; he makes them. Actually, allow me to rephrase that - trends is too transitory a word, implies a hint of TikTok, a shade of season-long, deciduous relevance. Sam McKnight has never done that, you see. Here is a man who created the tousled, voluminous supermodel thing back in the 1980s that we still all lust after now. He is the root of that -y artfully-dishevelled, distinctly London look we all want for our hair when wearing jeans and a t-shirt. Those in the know consider him the king of enhancing natural texture, making hair suit the individual, rather than slavishly overworking
