After going over her finances, Li Shiru realized she’d spent more on her furry companion than herself during last December’s New Year-themed online shopping festival, founded by Chinese e-commerce behemoth Alibaba—owner of popular shopping platforms Taobao and Tmall.
“I ordered a set of makeup brushes, three packs of cat food, a cute cloud-shaped bowl, a box of hair ornaments… and 23 outfits for my cat Dabing,” Li told Beijing Review. “The total came to 8,986 yuan ($1,251), half my monthly income.”
Her cat’s new clothes made up the biggest chunk of the bill.
Li regularly takes her cat out for walks, and she ordered customized kitty outfits based on her own daily wardrobe from a pet shop on Tmall.
Li was inspired