Beijing Review

UNLEASHING CREATIVITY

The Year of the Dragon comes with inspiration for fierce creativity, as well as the power to bring big ideas to life.

Designer Wang Zijian’s Dragon Out of Water, a creative tea infuser, shines on the wall at the exhibition of the winning works of the 2024 Global Zodiac Design Competition at the Beijing Overseas Cultural Exchange Center (BOCEC). Its cute dragon design and special function are bound to appeal to young consumers.

“It’s a unique product, and we expect a positive response from young customers,” Wang told Beijing Review.

The item belongs to the China Chic category. China Chic, or (which literally translates as “national wave”), which refers to products of all sorts incorporating traditional Chinese cultural elements. These products have been embraced

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