“When I look at the livery, it’s got this progression between the blues, which for me signifies where we have been – and where we’re going,” mused Williams team principal James Vowles, as the Grove squad unveiled its 2024 livery and a new sponsorship deal with Japanese heavy machinery manufacturer Komatsu at Puma’s Fifth Avenue store in New York City.
Billed as a ‘season launch’, the livery was transplanted onto 2023’s FW45 chassis while this year’s new car remains under wraps.