Apple’s fitness head on why he doesn’t mind how you work out

Jay Blahnik wants to help you feel fit and healthy. That’s probably not particularly surprising, given he’s Apple’s vice president of fitness technologies. But what might be a little more unexpected is that he doesn’t much care how you do it.

He doesn’t mind if you work out in classes or on your own: if you want to join people virtually then you can use Apple’s Fitness+, but if not then you can still track your exercise on your Apple Watch. He doesn’t mind if you work out at home or at the gym: that Fitness+ streaming service includes classes intended to be taken in both. He doesn’t even necessarily mind if you find yourself ready to move to working out on a different fitness service. He just wants you to work out.

That spirit of positivity and inclusiveness is probably not a surprise to anyone who’s seen Blahnik at work, including in Apple events, where he has appeared onstage to introduce new fitness technologies. It also won’t be new to anyone who has used Fitness+, the streaming service that Blahnik helped build, and which was built from the beginning