South African Breweries (SAB) has turned a sour situation for beer drinkers into a ‘lime-light’ opportunity for local emerging farmers.
Having faced a lack of local supply of limes that was affecting SAB's Corona beer-drinking experience, the company sought out a novel opportunity to invest in lime farming.
This resulted in a boost to local production and the empowerment of emerging farmers and their communities.
According to SAB, Corona beer is traditionally served with a wedge of lime as part of the drinking ritual. However, as the beer became popular in the country, it encountered a severe shortage of limes.