It started at dinner. Julie Hollis and Shannon Clemons were seated next to each other at a mutual friend’s dinner party in East Nashville. They hadn’t met before but throughout the evening they realized they had a lot in common.
Clemons was a digital creator in a career transition. She had run some pop-up clothing sales marketed through Instagram and TikTok and had just started to mull over the idea of opening a permanent shop. Hollis had a shop, Retro Vibe, and a lease, but the store wasn’t doing as well as she wanted, so she was pondering a pivot.
They talked
