The year 2023 was a roller-coaster ride for Microsoft, as the tech giant faced both triumphs and tribulations in its quest to dominate the industry. From launching new products and services, to dealing with lawsuits and scandals, to making some surprising moves and announcements, Microsoft had its share of wins, fails and WTF moments.
Not bad, huh? I asked Microsoft Copilot to write that, saving me a precious minute or two. And then it happily gave me an example: the launch of Windows 11…which, of course, actually happened in October of 2021. So, yeah, that was Microsoft’s 2023 in a nutshell: All the promise of AI, tempered with the reality that it still needs a lot of work.
So as we continue our annual tradition, enjoy our recap of where Microsoft went right, where it went wrong and where it went off the rails.
WIN: THE LAUNCH OF BING CHAT AND AI
In February, Microsoft invited reporters from all over to its corporate headquarters to witness the launch of what was then called Bing or Bing Chat. This was the dawn of AI, at least from Microsoft’s perspective;