Adapt or die: a choice that was faced by many small businesses during the pandemic. The cafe down the road started running a delivery service, your personal trainer decided to host their sessions over Zoom, and, if you’re from Sardinia, your local independent bike brand stopped procuring carbon frames from China and began making them itself.
That’s how Fabio Putzolu started Ichnu Cycles. When Covid-19 made operating his original brand, Fabike, impossible due to the resulting supply chain issues, he decided that the only way to ensure he could continue to make