Dragons’ Den: Where to buy Full Power Cacao, ear seeds and more
The BBC had been teasing it for months. For the first time in Dragons’ Den history, a celebrity guest entered the den and became an honorary dragon.
Former England footballer turned businessman Gary Neville was the newest investor in the line-up, but he didn’t pull any punches. Neville delivered the killer blow to the entrepreneur of a match-worn football boots startup. But he also brought a rare glimmer of kindness to the den, offering up both his advice and his cash to all four businesses in the episode, which first aired on 18 January.
Three businesses walked out of the den with an injection of cash, including a full-power cacao company, an (who has since found itself at ) and a startup that produces cosy cinema pods. They join the founders of an , who both won a dragons’ backing the week before.
