Moving beyond the notion of “changing skin tones” and Cheetos-orange hues, the self-tan industry is becoming as elevated, inclusive and considered as the rest of your beauty routine. The shifting narrative embraces the sun-safe tan-alternative’s ability to protect skin and boost confidence.
This is something US supermodel, body-positivity activist and St. Tropez global brand ambassador Ashley Graham knows well. Graham’s tanning ritual is “an integral part of making me feel red-carpet ready,” she says. “[My glam team and I] have done so many amazing
