Harnessing the power of artificial intelligence to optimise club design has been part of Callaway’s DNA since the release of the first Epic Flash driver in 2019.
Since then, Callaway has delivered more driver, fairway wood, hybrid and iron faces designed by their ‘super-computer’, which profiles 15,000 different versions of a design before coming up with the best solution for an individual model, which is something human modelling just can’t compete with.
Callaway’s latest innovation is Ai Smart Face technology that delivers sweet spots across the entire clubface and is the foundation of
