Our first collaboration with Italian brand Unimatic resulted in the all-white Unimatic U1 GMT “Arctic Fox,” a tribute to the winter camouflage adopted by both the animal which changes the color of its fur to pure white during winter, and the “snow camo” smocks worn by soldiers such as legendary Finnish sniper Simo Häyhä. Armed with nothing more than his rifle and his all-white stormtrooper-like livery, Häyhä famously dispatched 500 Russian soldiers in 100 days, earning himself the evocative sobriquet, “The White Death.”
But when it came time for our second collaboration, Unimatic co-founders Giovanni Moro and Simone Nunziato wanted to focus on blue, a color that reminds them of the oceans which occupy more than 70 percent of the Earth’s surface, and the history of exploration and conservation of this priceless resource. At the same time, they wanted to pay tribute to a hue that has fascinated some of their
