If you see the message in our screenshot (right) appear while you’re browsing the web in Chrome, it means you’re now part of a very exclusive club. Just one per cent (about 30 million) of Chrome users have been randomly chosen to “experience Tracking Protection”, which is Google’s new system for blocking third-party cookies (see www.snipca.com/48902).
It won’t remain exclusive for long though. Google’s users by the end of 2024. These cookies are small files downloaded to your computer, phone or tablet by websites than the one you’re currently visiting. They’re used mainly to target you with personalised adverts, showing products you’ve previously searched for or clicked on.