Cowboys & Indians

GIBSON: A HANDCRAFTED AMERICAN ORIGINAL

In countless ways, a Gibson guitar is just like an enduring song. They are both carefully crafted by hand. They are both meticulously built piece by piece. And without a doubt, they will both forever stand the test of time.

It makes sense that the two go hand in hand—the guitars and the songs that course through them—because that’s what a Michigan luthier set out to do in his workshop 130 years ago. Orville Gibson was pining for a better instrument that would ultimately create better music. And once he accomplished that in 1894, the Gibson legacy was off to a humble but honorable start.

The thing about legacies, though, is that you don’t know you’re

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