Removing largest wine serving ‘reduces amount sold in bars and pubs’
by Nina Massey
Jan 18, 2024
3 minutes
People may buy less wine in pubs if the biggest serving – typically a 250ml glass – is removed from sale, research suggests.
Experts at the University of Cambridge said people could be “nudged” into drinking less, which could have a positive effect on their health.
Furthermore, the study found no evidence that people made up for drinking less wine by buying more beer or cider.
It looks like when the largest serving size of wine by the glass
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