Samsung vies to make AI more mainstream by baking in more of the technology in its new Galaxy phones

Smartphones could get much smarter this year as the next wave of artificial intelligence seeps into the devices that accompany people almost everywhere they go.

Samsung, the biggest rival to Apple and its iPhone, provided a glimpse of how smartphones are evolving during a Wednesday unveiling of the next generation of its flagship Galaxy models.

The sales pitch for the Galaxy S24 line-up revolves around an array of new features powered by AI.

“We are ushering in a new era where AI is taking center stage,” said Drew Blackard, Samsung's vice president of mobile product management.