CROWN Magazine

2023 THE YEAR IN REVIEW

This year has been a riot when it comes to watchmaking. Beginning with the LVMH Watch Week and Watches and Wonders Geneva, right up to the Geneva Watch Days, there have been hundreds of incredible timepieces to admire this year. We break down some of the highlights and major trends that we think made an impression this year and will continue to drive watchmaking in the future.

Artistry and Whimsicality

Playfulness is something we’re seeing in generous doses this year, and the biggest statement-maker is naturally the Rolex Oyster Perpetual Day-Date 36 with its mindfulness-oriented and emoji-laden displays. The watchmaker has taken what’s typically perceived as a serious and classic timepiece and doused it in Millennial energy, demonstrating that it’s not a staid or predictable brand. Regardless of

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