XX. Not so much a range of cars as perhaps the most exclusive automotive club there’s ever been. Membership: about 116. Cars, that is – probably considerably fewer people given many will own more than one.
You, me and 99.999999 per cent of car nuts are not members of this club. And if you’re anything like me, you’re not sure that you want to be either. The problem is that Ferrari can often come across as arrogant and aloof, it often doesn’t feel like a company that cares about you and me. It’s a global luxury brand, it’s for the wealthy, we see the branding, the merch and the stores and it leaves us cold. Where, you wonder, is the passion you’ve heard all about? The stuff that makes the tifosi tick?
It’s in this room. But not in the XX cars. There are other distractions here. The huge ground floor windows of the Attività Sportive GT building that houses the XX cars look out over Fiorano racetrack’s main straight. Over the course of the day the glass will tremble as first an SF90, then a Purosangue and finally a camo’d fruity
