After Japan’s devastating 1923 Great Kantō Earthquake, which triggered fires that destroyed thousands of buildings in and around Tokyo and caused an estimated death toll of 140,000, the government rebuilt the capital with a heavy emphasis on preventing future tragedies. New regulations required shops to derived from the fact that the iconography on the facade acted as a signboard advertisement for the store.
Japan’s Dwindling “Signboard” Buildings
Jan 09, 2024
2 minutes
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